Privacy Policy

Last updated: 18 Nov 2025

Bodyweight Mastery (“we”, “us”, “our”) operates https://bodyweightmastery.co.uk (the “Site”). We take your privacy seriously and are committed to being clear about how we collect and use personal data.

1. Who is the data controller?

Controller: Bodyweight Mastery
Website: https://bodyweightmastery.co.uk
Email: niyaz.ahmed@bodyweightmastery.co.uk

2. What data we collect

• Usage data: IP address (short retention), pages viewed, time and date of visits, referring URLs, and basic device/browser information.
• Advertising and analytics data: cookie identifiers, approximate location (derived from IP), ad impressions and clicks, and interest categories inferred by Google and its partners.
• Contact data: your email address and any information you include if you contact us directly.
• Cookies and similar technologies: identifiers used for preferences, security, analytics and advertising (see our Cookie Policy).

3. How we use your data (lawful bases)

• Operate and secure the Site – to deliver pages, prevent abuse and maintain security (legitimate interests).
• Measure and improve performance – to understand how people use the Site and improve it (consent for non-essential cookies/analytics).
• Show contextual and personalised ads – via Google AdSense and partners (consent where required under UK/EU law).
• Respond to enquiries – when you contact us directly (legitimate interests and, where applicable, performance of a contract).
• Comply with legal obligations – record keeping, responding to lawful requests (legal obligation).

4. Advertising & Google AdSense

We display ads served by Google and its partners on the Site. Google may use cookies, device identifiers and usage data to serve personalised or non-personalised ads depending on your consent choices.

Google’s use of data is described in “How Google uses information from sites or apps that use our services”. You can manage your Google ad settings at https://adssettings.google.com and opt out of some third-party vendors at https://www.aboutads.info/choices.

You can also manage your preferences for non-essential cookies and personalised ads via our Cookie Policy & preferences.

5. Analytics

If analytics are enabled, we use them to understand aggregate usage of the Site (for example, which pages are viewed most often). Non-essential analytics will only run after you provide consent via the cookie banner or settings.

6. Data sharing

We do not sell personal data. We share limited data with:

• Service providers: such as hosting providers and security tools, only as necessary to run the Site.
• Google and other ad/analytics vendors: to display ads and gather usage statistics.

These providers are required to handle data in line with applicable data protection laws and their own privacy policies.

7. International transfers

Some of our service providers (including Google) may process data on servers outside the UK/EEA. Where this occurs, we rely on lawful transfer mechanisms such as Standard Contractual Clauses and other safeguards required under data protection law.

8. Data retention

We keep personal data only for as long as needed for the purposes described above, for example:

• Security and access logs: typically up to 12 months.
• Contact emails: typically up to 24 months after we close the conversation.
• Consent records for cookies/ads: up to 5 years (to demonstrate compliance).

9. Your rights (UK/EU)

Depending on your location and applicable law, you may have the right to:

• Request access to your personal data.
• Request correction of inaccurate data.
• Request erasure of your data where appropriate.
• Restrict or object to certain processing.
• Withdraw consent for non-essential processing at any time.
• Request a copy of your data in a portable format.

You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO).

10. Children

The Site is not intended for children under 13, and we do not knowingly collect personal data from children under 13.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically.

12. Contact

For any privacy questions or requests, email us at niyaz.ahmed@bodyweightmastery.co.uk.